CLIENT Research
Pegula Sports & Entertainment (PSE): “Managing Company Culture and Corporate Social Responsibility”
Conducted secondary research through social listening analysis, organization media coverage and audience sentiment, and proposed primary research methods to analyze PSE’s public perception on the organization’s image and brand.
Client Research & Proposed Campaign: “Marketing Veal to Millennials, New York Beef Council”
Conducted secondary and primary research through social listening analysis, organization analysis, focus groups and surveys. Analyzed NYBC’s target audience and provided recommendations on how the organization should market veal to Millennials moving forward.
Mattel Product Analysis: “Millennials Sentiment Towards Creatable World’s ‘Gender-Less’ Doll
Conducted a brand analysis on Mattel’s subsidiaries, Barbie and Creatable World. Utilized data analytics to measure Mattel’s brand sentiment and perception after the company released the controversial ‘Gender-Less’ Doll.
Social Media Strategy
Utilized social media strategy to curate content on Twitter, Instagram & Imgur. Utilized Twitter and Instagram analytic features to measure audience engagement.
